Steven Bartlett: The Secrets to Success in Life and in Business
Oct 11, 2023
01:04:07
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Steven Bartlett, entrepreneur and innovator, discusses his career, investing, being a founder vs. a CEO, personal growth, the benefits of bias, risks, and his new book. They also explore the power of absurdity in marketing and Steven's focus on health and discipline, including the impact of sleep on emotional performance and productivity. They discuss the importance of curiosity, listening, and using the WHOOP device for sleep and recovery.
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Quick takeaways
Reflection leads to accelerated personal development and wisdom.
Adopting a growth mindset allows individuals to overcome self-imposed limitations and remain open to new opportunities.
Embracing absurdity in marketing and branding can create intrigue, emotional engagement, and differentiation.
Deep dives
Key Insight: The Power of Reflection
Steven Bartlett emphasizes the importance of daily reflection and the practice of continually evaluating and iterating on one's experiences. He believes that frequent reflection leads to accelerated personal development and wisdom. By extracting lessons and insights from each day, individuals can gain a deeper understanding of themselves and the world around them. Bartlett suggests that reflection creates a sense of constant progress, allows for better self-awareness, and helps in challenging age-related biases and stereotypes.
Key Point: Cultivating a Growth Mindset
In the podcast, Steven Bartlett discusses the importance of having a growth mindset and constantly pushing one's potential. He highlights the significance of embracing progress and forward motion in life, as well as continuously seeking new challenges. Bartlett encourages individuals to focus on personal development and self-improvement, always aiming to get better in every aspect of life. By adopting a growth mindset and maintaining a sense of curiosity, individuals can remain open to new opportunities and overcome self-imposed limitations.
Key Idea: The Power of Absurdity
Steven Bartlett emphasizes the effectiveness of leveraging absurdity in marketing and branding. He gives examples of how highlighting the most unusual or unconventional aspects of a product or experience can create intrigue, capture attention, and resonate with the audience. Bartlett suggests that embracing absurdity can be a powerful tool in building a brand identity, fostering emotional engagement, and standing out in a saturated market. By showcasing what makes a brand unique or unexpected, individuals and businesses can create a cult-like following and differentiate themselves from competitors.
Creating a 24/7 Health Monitoring Product
The focus of building the Woop product has been on continuous health monitoring. This approach led to decisions such as not having a screen on the device to encourage wearing it all the time, and creating modular battery packs for seamless charging. The goal is to make the product either cool or invisible, ensuring it can be worn 24/7 to provide continuous health monitoring.
Innovating the Business Model
One of the controversial decisions in Woop's history was changing their business model. They shifted from selling hardware as a one-time high-end fee to offering Woop as a membership. The monthly rate was carefully determined, aiming for a frictionless sign-up process and banking on product quality, brand loyalty, and continuous innovation to retain members. This decision was a bet on the future of the business and required adjusting expectations and creating a playbook for success.
On this week’s episode, WHOOP Founder and CEO, Will Ahmed is joined by entrepreneur and innovator, Steven Bartlett. Steven is also a speaker, investor, author and the host of UK's No.1 podcast, The Diary of a CEO. He also joined the BBC's hit TV show Dragons’ Den, the UK version of Shark Tank, as the youngest-ever Dragon in the show’s history. Steven just released his second book, 'The Diary of a CEO: The 33 Laws of Business and Life' in which he shares his learnings having interviewed some of the world's leading experts, celebrities, and business professionals. Will and Steven discuss how Steven has viewed himself throughout his career (3:08), how he got started investing (6:55), Steven’s role as a founder vs a CEO (12:01), where Steven derives his learnings from (18:35), his personal mission (21:20), constantly evolving with a growth mindset (24:15), the benefits of bias in a CEO (25:20), a risk that paid off (28:16), what keeps leaders up at night (30:10), feeling like an underdog and the power of experimentation (33:05), interviewers that Steven admirers (40:30), his new book, Diary of a CEO (44:45), and how Steven prioritizes his health (53:17).