The Duct Tape Marketing Podcast

6 Marketing Trends That Will Shape 2026

15 snips
Jan 8, 2026
Discover the marketing trends poised to revolutionize 2026! Explore how local SEO can enhance business visibility and why genuine, behind-the-scenes content is thriving over flashy viral hits. Learn the power of mischief marketing for unforgettable campaigns and why retaining customers is becoming more crucial than ever. Uncover the value of trust-based micro-influencers and understand how helpful, problem-solving content is the key to modern search strategies. Equip yourself with actionable insights to stay relevant in a rapidly changing landscape!
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ADVICE

Own Your Local Listing

  • Double down on your Google Business Profile and treat it as a living publishing platform.
  • Post images, services, pricing, appointments, and weekly activity to improve local search visibility.
INSIGHT

Authenticity Trumps AI-Produced Content

  • Authentic, behind-the-scenes content will outperform AI-generated, generic posts.
  • Real stories and processes create uniqueness that competitors can't copy.
ADVICE

Use Mischief To Create Buzz

  • Do something quirky and offline periodically to spark word-of-mouth and online amplification.
  • Plan a street-team or quarterly mischief marketing stunt tied to a local event or cause.
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