What should businesses focus on as marketing evolves in 2026? In this solo episode, John Jantsch breaks down 6 marketing trends that will shape 2026, from the growing importance of local SEO and customer retention to the rise of trust-based micro-influencers and authentic content. You'll learn why "real" is replacing viral, how mischief can become a marketing strategy, and why being genuinely helpful is the future of search. This episode offers practical guidance for small businesses and marketers looking to stay relevant, visible, and trusted in a rapidly changing landscape.
Today we discussed:
00:00 Start
01:09 Intro
01:58 Local Advantage
04:45 Real is the New Viral
07:26 Mischief Marketing
08:43 Retention is the New Acquisition
10:30 Trust Brokers and Micro-Influencers
12:11 Be the Answer – Helpful Search Content
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