Creator Science #206: How I’d approach hosting in-person events
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Aug 27, 2024 Justin Moore, Founder of Creator Wizard and author of the upcoming book "Sponsor Magnet," discusses his vision for hosting impactful in-person events. He shares insights on creating meaningful connections that facilitate collaboration, addressing the delicate balance between intimate gatherings and larger productions. Justin dives into the financial realities of event planning, such as the strategy behind loss leader events. With an eye on accessibility and quality, he emphasizes the importance of fostering authentic interactions among attendees.
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Memorable Events
- Focus on making your event memorable, so people talk about it afterward.
- This generates organic marketing and returning attendees.
Event Size
- Events have a barbell attendance model: optimal below a certain size, then awkward in the middle, then optimal again above another size.
- Consider experience and economics when choosing event size.
Outcome-Focused Events
- Focus on outcome-driven events.
- Promise attendees a specific deliverable upon completion, like a vetted pitch.