Creator Science

#206: How I’d approach hosting in-person events

Aug 27, 2024

33:18

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Justin Moore, founder of Creator Wizard and a leading voice in sponsorship strategy, shares his insights on hosting in-person events. He discusses the crucial role of efficient systems for content creators in scaling their operations. Justin highlights strategies for effective community gatherings, balancing ticket pricing with attendee engagement. He explores creating memorable experiences through thoughtful event curation and emphasizes avoiding a salesy vibe while adding value. Plus, he shares exciting plans for his upcoming Sponsorship Strategy Summit and his first book.

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Quick takeaways

Establishing robust systems like CreatorHQ is crucial for creators to streamline operations and enhance productivity while maintaining creativity.

Successful in-person events thrive on fostering community and creating lasting connections, aiming for meaningful interactions over traditional lecture formats.

Deep dives

Building Effective Systems for Creators

As creator businesses grow, managing increasing complexity becomes a challenge that can detract from content creation. Establishing robust systems is essential to streamline operations and foster growth without losing sight of the creative process. CreatorHQ serves as a comprehensive workspace, consolidating data and processes that enhance task management, collaboration, and content production. The implementation of these systems has significantly boosted productivity and revenue, culminating in a nearing milestone of $1 million in annual revenue.

Finding the Optimal Event Size: A Balancing Act

02:33

Balance Community with Authenticity

02:44

Teach to Empower and Build Aspirations

02:18

Intro

4min

Maximizing Event Value and Planning for Future Success

5min

Strategies for Impactful Community Events

4min

Balancing Value and Monetization in In-Person Events

6min

Strategies for Memorable Event Experiences

12min

Strategizing In-Person Event Hostings: Premium vs. Accessible

3min

This week, I’m sharing a recent conversation with Justin Moore, a friend of the podcast. Justin has been on the show several times, most recently in May. He’s a member of The Lab, the founder of Creator Wizard, and THE guy to learn sponsorship strategy from.

Justin is making some big moves – next year, he’s publishing his first book AND he’s hosting an in-person sponsorship summit. When we were at Craft + Commerce back in June, he and I took some time to talk about how I’d approach that event if I were him. This was originally part of HIS Creator Wizard podcast.

Full transcript and show notes

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Pre-order Justin’s Book, Sponsor Magnet

Justin's Website / Twitter / Instagram / YouTube / TikTok

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RECOMMENDED NEXT EPISODE

→ #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)

→ #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)

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