This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Uh Oh. Google and Apple In Big Trouble Now. (481)
7 snips
May 23, 2025 A recent marketing event by Google showcased an explosion of AI advancements, raising concerns over their reliance on search ads. Meanwhile, Apple faces new competition as OpenAI expands into hardware. The discussion also covers Netflix's partnership with Sesame Workshop and a blunder by the Chicago Sun-Times involving AI-generated content, highlighting the need for integrity in journalism. Additionally, there's a lively debate on AI's role in writing, showcasing the varied opinions of authors and the future of creativity.
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Google's Desperate AI Gamble
- Joe Pulizzi describes Google's AI event as a sign of regret and desperation.
- He compares Google's situation to the fading relevance of the Yellow Pages.
Shift from Search to AI Answers
- People increasingly tolerate AI's inaccuracies over Google's failing search experience.
- Google's broken search product pushes users toward AI-based alternatives like Perplexity and ChatGPT.
AI Risks Degrading Media Integrity
- Newspapers' reliance on AI without proper human checks causes false stories, like fake summer reading lists.
- This reflects broader risks as marketing and journalism quality degrade due to cuts and AI misuse.