This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Uh Oh. Google and Apple In Big Trouble Now. (481)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The AI Dilemma in Journalism

This chapter begins with a lighthearted discussion about music preferences and quickly shifts to a serious examination of a blunder by the Chicago Sun-Times involving fictional AI-generated content. The speakers reflect on the challenges facing journalism due to reliance on technology while emphasizing the need for thorough fact-checking. The conversation highlights the evolving landscape of trust in media and the importance of personal branding in shaping consumer relationships amid declining credibility in traditional news sources.

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