Tech Disruptors Vercel COO on Scaling the AI-Native Web Stack
Jun 25, 2025
In this discussion, Jeanne DeWitt Grosser, COO of Vercel and former leader at Stripe and Google, shares insights on the evolution of web development driven by AI and serverless architecture. She highlights Vercel's innovative approach to scaling applications and enhancing developer collaboration. The conversation also dives into the company's strategies for global expansion and AI-focused offerings like the Vercel-Autofixer, designed to streamline coding reliability. Grosser emphasizes the importance of adapting to both startup and enterprise needs in a competitive tech landscape.
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Vercel's Core Market Focus
- Vercel focuses on speeding up web presence creation, scaling digitally globally, and enabling AI agent deployment.
- Its v0 platform targets not only developers but also non-developer roles in companies, enhancing AI-native application capabilities.
Jeanne's Vercel Joining Story
- Jeanne joined Vercel because it shares her values and pioneers the future of web development.
- She compares Vercel's stage and developer love to Stripe's early growth phase, aiming to scale in enterprise and startup markets simultaneously.
Vercel's Four Platform Pillars
- Vercel's platform combines managed infrastructure, developer productivity tools, security, and AI-native application support.
- Their AI approach integrates native capabilities and agentic workflows to bring proactive automation within features like firewalls.