Strategic Vision for Scaling in a Competitive Market

Front-end development is rapidly evolving, driven by large-language models, agentic workflows and serverless architecture — enabling smarter, scalable apps and blurring front- and back-end boundaries. In this episode of the Tech Disruptors podcast, Vercel’s Chief Operating Officer Jeanne DeWitt Grosser joins Bloomberg Intelligence senior analyst Sunil Rajgopal to discuss the company’s go-to-market strategy, enterprise growth and revenue expansion. They also explore Vercel’s core offerings — ranging from managed infrastructure to developer collaboration tools and AI-native application development. The conversation highlights how Vercel is powering AI workloads through custom code-correction models, infrastructure upgrades and rapid prototyping with v0, while expanding globally to support both technical and non-technical users.