The Best Ever CRE Show JF 3980: Fundraising Fixes, VA Mistakes, and Why Founders Must Sell ft. Jarrod Joplin
Jul 28, 2025
Jarrod Joplin, Founding Partner at Common Capital Investing, shares valuable insights from his journey in multifamily investing. He discusses the challenges of capital raising and emphasizes treating it as a business function. The conversation dives into innovative fundraising strategies, enhancing investor engagement, and the significance of strong communication. Joplin also highlights the importance of social media outreach and nurturing relationships with investors, while explaining how their new Fort Worth property maximizes cash flow potential.
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Highlight Immediate Cash Flow
- Emphasize cash flow timing prominently in your pitch materials.
- Investors prioritize knowing when they will start receiving distributions to mitigate risk.
Promote GP Co-Investment
- Promote your GP co-investment prominently to build investor trust.
- Demonstrating founders' financial commitment reassures potential investors significantly.
Upgrade to a Robust CRM
- Avoid using limited investor CRMs like Invest Next for capital raising.
- Prioritize purchasing a robust CRM that tracks engagement and supports outreach management.
