The Marketing Scientists Marketers Are Wasting Money—Here’s the Fix!
Feb 24, 2025
Matt Bahr, CEO and co-founder of Fairing, shares his expertise on optimizing marketing spend through post-purchase surveys. He reveals how brands can decode marketing attribution and extract hidden customer insights. Bahr discusses the challenges of data accuracy in fragmented markets and emphasizes the need for first-party data. The conversation also covers innovative methodologies for tracking marketing effectiveness, including touch-based attribution and the value of customer feedback in decision-making.
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Fairing's Origin Story
- Matt Bahr's journey to founding Fairing began with a pivot from same-day delivery logistics.
- A handbag company's influencer gifting struggles inspired the post-purchase survey idea.
Why Brands Choose Fairing
- Brands seek Fairing for two main reasons: validating existing marketing data and measuring new channels.
- Trust and channel diversification are key drivers for adopting post-purchase surveys.
Uncovering Hidden Channel Value
- Brands often discover that underperforming channels, according to traditional metrics, actually drive significant value.
- Fairing's direct customer feedback provides a crucial validation point.