The Marketing Scientists
Marketers Are Wasting Money—Here’s the Fix!
Feb 24, 2025
Matt Bahr, CEO and co-founder of Fairing, shares his expertise on optimizing marketing spend through post-purchase surveys. He reveals how brands can decode marketing attribution and extract hidden customer insights. Bahr discusses the challenges of data accuracy in fragmented markets and emphasizes the need for first-party data. The conversation also covers innovative methodologies for tracking marketing effectiveness, including touch-based attribution and the value of customer feedback in decision-making.
30:33
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Quick takeaways
- Post-purchase surveys empower brands to validate marketing attribution, uncover insights, and optimize their advertising expenditures effectively.
- Navigating the complex marketing landscape requires brands to adopt more sophisticated data-driven methodologies for measuring effectiveness and ensuring trust.
Deep dives
Origins and Transition to Fairing
The journey to establish Fairing began with experiences in e-commerce and logistics. Initially, the founder was involved in a headphone company, gaining insight into same-day delivery through platform integrations like Uber Rush. The transition happened after realizing the potential for post-purchase surveys to provide missing data, particularly around marketing attribution. This led to a significant pivot in the business model, shifting focus from same-day delivery to creating a dedicated post-purchase survey tool for brands.
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