In this episode of the Marketing Scientists Podcast, Matt Bahr, CEO and co-founder of Fairing, dives into the transformative power of post-purchase surveys. He explains how brands can use these surveys to validate marketing attribution, uncover hidden customer insights, and make smarter advertising decisions. Matt also shares his journey from e-commerce operator to SaaS founder, the challenges of attribution in today’s fragmented landscape, and why first-party data is more important than ever.
Tune in to learn how innovative brands are leveraging Fairing’s insights to optimize ad spend, improve customer trust, and drive revenue growth.
About the Guest:
Matt Bahr is the CEO and co-founder of Fairing, a leading post-purchase survey platform that helps brands unlock better attribution insights and optimize their marketing spend. With a background in e-commerce and logistics, Matt transitioned from being an operator to building a SaaS company that serves thousands of DTC and SaaS brands. Under his leadership, Fairing has pioneered new approaches to measuring marketing effectiveness using first-party data. Passionate about data science and consumer insights, Matt is on a mission to help brands make smarter, data-driven decisions.
