Matt Bahr

Matt Bahr, CEO and co-founder of Fairing, shares his expertise on optimizing marketing spend through post-purchase surveys. He reveals how brands can decode marketing attribution and extract hidden customer insights. Bahr discusses the challenges of data accuracy in fragmented markets and emphasizes the need for first-party data. The conversation also covers innovative methodologies for tracking marketing effectiveness, including touch-based attribution and the value of customer feedback in decision-making.