Matt Bahr
Founder of Fairing, a post-purchase survey app that helps Shopify store owners improve their ad spend, creative, and segmentation by tracking attribution. He was previously at Master and Dynamic.
Best podcasts with Matt Bahr
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Jul 15, 2025 • 43min
What 20M Shopify Surveys Reveal About Attribution
Matt Bahr, founder of Fairing and ex-Master & Dynamic, dives into the insights gained from 20 million post-purchase surveys. He reveals why last-click attribution is outdated and shares the one crucial question brands need to ask. Bahr discusses the rise of new advertising channels like AppLovin and connected TV, as well as the power of zero-party data for improved segmentation. Brands like Bombas and Thrive leverage surveys for actionable feedback, transforming their marketing strategies and boosting customer engagement.
Feb 24, 2025 • 31min
Marketers Are Wasting Money—Here’s the Fix!
Matt Bahr, CEO and co-founder of Fairing, shares his expertise on optimizing marketing spend through post-purchase surveys. He reveals how brands can decode marketing attribution and extract hidden customer insights. Bahr discusses the challenges of data accuracy in fragmented markets and emphasizes the need for first-party data. The conversation also covers innovative methodologies for tracking marketing effectiveness, including touch-based attribution and the value of customer feedback in decision-making.
