Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast How to Rebrand Your Company and Add $500K in Revenue
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Nov 18, 2025 Rich Jordan, an experienced operator of home-service companies, shares his dynamic journey of rebranding three acquired companies into High Ground Service Pros. He discusses the strategic reasons behind consolidating brands and outlines practical approaches to rebranding without losing customers, including utilizing call-center scripts and digital assets. Rich dives into the significant investment involved, estimated at $500K, while emphasizing the importance of maintaining SEO during the transition. Tune in for valuable insights into navigating multi-market operations and branding strategies!
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Multi-Brand Tradeoff: Risk vs. Focus
- Running multiple brands de-risks reputation but fragments focus and marketing bandwidth.
- Multi-brand setups make branded marketing and creative buys much harder to execute well.
Trombley Absorption That Kept Customers
- When Sanford absorbed Bill Trombley they left the Trombley GBP and site intact and only added a small announcement.
- That approach kept customers comfortable and avoided significant customer loss.
Use Digital Assets And Call Scripts To Retain Customers
- Keep old digital assets intact and let the call center answer in the old brand for callers from that number.
- Then announce the acquisition at the end of the call and offer service under the new brand to reduce churn.