Rich Jordan

Rich Jordan, an experienced operator of home-service companies, shares his dynamic journey of rebranding three acquired companies into High Ground Service Pros. He discusses the strategic reasons behind consolidating brands and outlines practical approaches to rebranding without losing customers, including utilizing call-center scripts and digital assets. Rich dives into the significant investment involved, estimated at $500K, while emphasizing the importance of maintaining SEO during the transition. Tune in for valuable insights into navigating multi-market operations and branding strategies!

Rich Jordan, founder and operator, shares his journey of scaling a trades business from $700K to over $30M in just five years. He discusses the challenges of multi-location integration, revealing how they changed strategies on call center centralization. Rich highlights the importance of leadership development and cultural alignment post-acquisition, emphasizing rapid feedback and frontline engagement. He also shares insights on recruiting leaders from the trades and military, as well as the balance between speed and risk in operations.

Rich Jordan, experienced in buying and operating small plumbing businesses, discusses the difficulties and pitfalls of acquiring a business, the consolidation happening in the plumbing industry, and strategies for managing a plumbing business including marketing, membership programs, and creative parking solutions.