Rich Jordan

Rich Jordan, CEO of a multi-branch home services company, shares his journey through a complex rebranding process. He discusses the dilemma of preserving local brand identities versus unifying under a stronger name. Rich reveals how radio advertising effectively captured homeowner customers, contrasting it with the problems of digital lead generation. He emphasizes the importance of authenticity in building a brand that competes with private equity. Finally, he introduces his new brand, High Ground, and outlines the strategic decisions made along the way.

Rich Jordan, an experienced operator of home-service companies, shares his dynamic journey of rebranding three acquired companies into High Ground Service Pros. He discusses the strategic reasons behind consolidating brands and outlines practical approaches to rebranding without losing customers, including utilizing call-center scripts and digital assets. Rich dives into the significant investment involved, estimated at $500K, while emphasizing the importance of maintaining SEO during the transition. Tune in for valuable insights into navigating multi-market operations and branding strategies!

Rich Jordan, founder and operator, shares his journey of scaling a trades business from $700K to over $30M in just five years. He discusses the challenges of multi-location integration, revealing how they changed strategies on call center centralization. Rich highlights the importance of leadership development and cultural alignment post-acquisition, emphasizing rapid feedback and frontline engagement. He also shares insights on recruiting leaders from the trades and military, as well as the balance between speed and risk in operations.