Negotiate Anything

How Real Relationships (Not Networking) Lead to Success

9 snips
May 24, 2025
Dr. Ruth Gotian, a social scientist studying high achievers and author of 'The Success Factor,' dives into the power of authentic relationships over traditional networking. She shares her insights on fostering genuine connections, including her transformative 24-7-30 follow-up rule. Ruth emphasizes the importance of curiosity, practical strategies for introverts, and the impact of sincere engagement. With real-life stories, she highlights how meaningful conversations can unlock life-changing opportunities and build lasting trust.
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ADVICE

Networking Tips for Introverts

  • Stop going to networking events with a transactional agenda; instead, find interesting people to talk to and engage authentically.
  • Manage your energy by bringing a wing person, setting a time limit, and taking breaks to recharge when needed.
ADVICE

Connect Authentically with Speakers

  • Reach out to keynote speakers before or after their talk to have meaningful one-on-one conversations rather than waiting in long lines.
  • Follow up using the 24-7-30 rule: message within 24 hours, again in 7 days, and again in 30 days to build lasting connections.
ANECDOTE

Avoid Creepy Networking Moves

  • A speaker was once followed into a bathroom by an audience member wanting to talk more, which Ruth says is an invasive and creepy behavior.
  • The appropriate approach is to wait outside or talk before the event, never follow someone into a private space.
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