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What It's Like To Be...
A PR Crisis Manager
Jun 4, 2024
Chris Thomas, a PR crisis manager, shares insights on managing high-pressure situations like data breaches and media frenzies. He discusses the intense process of gathering information, preparing statements, and conducting press conferences. The podcast also explores the role of crisis communicators in handling media scrutiny and highlights the importance of strategic communication in crisis management.
32:53
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Quick takeaways
- Prioritize business and employee well-being over defensiveness in PR crises.
- Timely and strategic communication, balancing legal concerns, is vital in crisis management.
Deep dives
Crisis Management in PR: Turning Bad Situations Around
When a franchise restaurant faced a PR crisis due to a video showing a manager firing a non-English speaking employee in a demeaning manner, Chris Thomas, a PR crisis manager, stepped in. He convinced the company leadership that admitting their mistake was crucial and advised them to reverse course. The company fired the manager, rehired the employee, and implemented new management training. Thomas highlights the importance of prioritizing what's best for the business and employees over being defensive.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode