What It's Like To Be... A PR Crisis Manager
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Jun 4, 2024 Chris Thomas, a PR crisis manager, shares insights on managing high-pressure situations like data breaches and media frenzies. He discusses the intense process of gathering information, preparing statements, and conducting press conferences. The podcast also explores the role of crisis communicators in handling media scrutiny and highlights the importance of strategic communication in crisis management.
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Reverse Course Quickly After Mistakes
- Do acknowledge mistakes quickly and show corrective action rather than defending the error.
- Chris Thomas convinced leaders to reverse course, fire the manager, and offer remedies to restore trust.
Prioritize Audiences Over Media
- Do map audiences first, not just the media, and tailor messages to their needs and influence.
- Chris focuses on who is impacted and what each audience needs to know before deciding responses.
Never Say 'No Comment'
- Avoid saying nothing; always find something truthful to communicate even if limited.
- Chris challenges lawyers who want silence and urges timely, controlled messages to avoid damage.