A PR Crisis Manager
What It's Like To Be...
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Navigating a Data Breach Crisis
The chapter explores the role of a PR crisis manager in handling high-pressure situations such as data breaches, emphasizing the importance of effective communication and collaboration with stakeholders. It narrates a case where a non-profit organization faced a PR crisis involving a fugitive bus driver, highlighting the impact of swift action, communication strategy, and stakeholder involvement. The speaker discusses the intense process of gathering information, preparing statements, and conducting press conferences in crisis management.
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