How I Built This with Guy Raz Parachute Home: Ariel Kaye
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Feb 5, 2024 
Ariel Kaye, founder of Parachute Home, shares her inspiring journey of turning a frustration with conventional bedding shopping into a thriving direct-to-consumer luxury brand. She discusses the challenges of launching her business, from navigating manufacturing hurdles to securing funding as a solo entrepreneur. Ariel also reflects on her transformative experiences in European textile factories and the importance of authentic marketing strategies. Ultimately, she emphasizes the blend of innovation and customer feedback that drives her growing home goods empire.
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Music Career Pivot
- Ariel Kaye considered studying music but realized she wasn't excellent enough for a professional career.
- She pivoted away from music in academia but kept it as a personal passion.
Early Design Passion
- During grad school, Ariel Kaye's interest in home design and creating welcoming spaces led her to start a blog.
- This, in turn, lead her to help friends with interior design and solidified her passion.
Millennial Advocate
- At Digitas, Ariel Kaye was the "millennial advocate," tasked with understanding millennial interests and how to engage them with brands.
- She learned about the growing startup world and presented on Bitcoin when it was worth five cents.