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Ariel Kaye, founder of a luxury sheets brand, discusses launching a DTC brand, finding textile factories in Europe, expanding to physical stores, and personal challenges. They also talk about their passion for interior design, the controversy of the top sheet, and building a strong web presence. Additionally, they discuss starting a direct-to-consumer bedding business, finding factories, overcoming challenges, and the early days of Parachute Home.
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- Parachute Home utilized strategic marketing, including podcast advertising, to grow its customer base.
- Parachute Home focused on building a healthy business and prioritized long-term growth and brand development over immediate profitability.
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Starting Parachute Home
Ariel Kay, the founder of Parachute Home, had the idea to sell European-made luxury bed sheets online. She visited textile factories in Europe and focused on creating a premium, direct-to-consumer brand. When Parachute launched in 2014, it received significant press coverage and quickly sold out of its inventory. Despite some challenges and competition from other brands, Ariel raised almost a million dollars in funding. Parachute Home also utilized strategic marketing, including podcast advertising, to grow its customer base.
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