How I Built This with Guy Raz
Parachute Home: Ariel Kaye
Feb 5, 2024
Ariel Kaye, founder of Parachute Home, shares her inspiring journey of turning a frustration with conventional bedding shopping into a thriving direct-to-consumer luxury brand. She discusses the challenges of launching her business, from navigating manufacturing hurdles to securing funding as a solo entrepreneur. Ariel also reflects on her transformative experiences in European textile factories and the importance of authentic marketing strategies. Ultimately, she emphasizes the blend of innovation and customer feedback that drives her growing home goods empire.
01:12:11
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Parachute Home utilized strategic marketing, including podcast advertising, to grow its customer base.
- Parachute Home focused on building a healthy business and prioritized long-term growth and brand development over immediate profitability.
Deep dives
Starting Parachute Home
Ariel Kay, the founder of Parachute Home, had the idea to sell European-made luxury bed sheets online. She visited textile factories in Europe and focused on creating a premium, direct-to-consumer brand. When Parachute launched in 2014, it received significant press coverage and quickly sold out of its inventory. Despite some challenges and competition from other brands, Ariel raised almost a million dollars in funding. Parachute Home also utilized strategic marketing, including podcast advertising, to grow its customer base.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
