Parachute Home: Ariel Kaye
How I Built This with Guy Raz
Building a Brand from Scratch
This chapter chronicles the speaker's early entrepreneurial experiences, including visits to factories and the hurdles of meeting minimum orders while trying to establish a unique sheets brand. They share anecdotes of skepticism from factory owners and the creative solutions they implemented to differentiate their product in a saturated market. As they navigate the challenges of securing funding and pitching to investors, the speaker highlights the emotional and practical struggles faced as a solo founder in the bedding industry.
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