My Daily Business Podcast Episode 562: Sophie Kovic of Seed and Sprout on being your authentic self and scaling sustainably
Oct 23, 2025
Sophie Kovic, founder of Seed and Sprout, shares her inspiring journey from launching a sustainable lunchbox brand to scaling a multi-product business. She discusses validating ideas through Kickstarter and Amazon, emphasizing the importance of authenticity in personal branding. Sophie reflects on finding work-life balance and hiring the right people to prevent burnout. With insights on product development driven by sustainability, she highlights the significance of staying true to one's values during rapid growth.
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School Rule Sparked The Business
- Sophie started Seed and Sprout after a teacher told her she couldn't pack her son's lunch in glass jars due to a no-plastic policy at school.
- That practical problem led her to design a plastic-free lunch solution which became the business's first product.
Validate With Real Market Tests
- Validate your product idea before investing large sums by testing in real markets and getting paid proof.
- Sophie tested on Amazon to gather reviews and customer demand before scaling to other markets.
Crowdfund To Bridge Manufacturing Costs
- Use crowdfunding to fund initial inventory when self-funding is limited and demand is proven.
- Sophie ran a Kickstarter with a modest goal and raised far more than needed to place her next order.
