Perpetual Traffic Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead - Part 1
Jan 27, 2026
John Moran, performance marketing pro and AdLab practitioner, breaks down Meta Andromeda ad realities. He explains why pausing “underperformers” can tank cross-channel revenue. Topics include analyzing ads by spend and engagement, protecting core campaigns with feeder strategies, and using hooks and click rates instead of short-term conversion metrics.
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Don't Pause Based On Short-Term CPA
- Stop pausing ads solely because their in-platform CPA looks bad this week.
- Protect spend on ads that the market is signaling through engagement and delivery, not short-term conversions.
Spend Allocation Dictates Future Revenue
- Ad spend allocation shapes the future revenue mix more than individual in-platform CPAs.
- Shifting spend between campaigns can raise or tank performance across every channel.
Cutting Core Spend Crashed All Channels
- A client cut 30–40% spend from a main Meta campaign and spread it elsewhere, then saw all channels decline.
- Restoring spend to the original ads revived Facebook, Amazon, Google and AppLovin performance.