Concentrated spend on top ads explained

John breaks down that two-thirds of spend sits in top five ads and why concentration matters for strategy.

Play episode from 27:50

chevron_right

Transcript

chevron_right

Transcript

Episode notes

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

CPAs look awful, so you pause the ads, and then revenue drops across channels. That’s not you. That’s the new reality of Meta Andromeda and the GEM-style ecosystem where “underperformers” can be the very ads feeding your whole business.

John Moran is back to help us break down why cost per result and conversion columns can completely derail your decision-making. We walk through a real example where shifting spend away from a core set of ads didn’t just hurt Meta; it dragged down Amazon, Google, and everything else.

Stick around to learn how we analyze ads by spend, identify themes the market is responding to, and only layer in conversion data after we’ve found the real winners.

In This Episode:

- Why you should stop pausing “underperforming” ads

- Case study: analyzing active ads differently

- How spending shifts affect performance across channels

- Using ad spend instead of conversions to find winning ads

- Real-life example of using spend to analyze ads

- CPA and conversion data challenges

Mentioned in the Episode:

Previous Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMo

Partner With Our Meta Ads Experts: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491