Marketing School - Digital Marketing and Online Marketing Tips Cloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On Safari Has Dropped For The First Time In 22 Years Because..., Are SEOs F**cked?
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May 12, 2025 AI is transforming business models and changing the landscape of digital marketing. There's a notable decline in SEO traffic as user engagement shifts towards social media and platforms like ChatGPT. Google faces unique challenges in this evolving market, raising questions about its future strategies. The podcast emphasizes the necessity for marketers to adapt to these trends and make data-driven decisions. As the competition with social media intensifies, innovative approaches are crucial for success in a rapidly changing environment.
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AI and Platforms Disrupt Web Model
- AI and platform dominance are disrupting traditional web business models.
- Platforms like Facebook and Instagram keep users within their ecosystems for commerce and communication.
Search Behavior Shifts and Google
- People are shifting from Google search to multiple platforms and LLMs.
- Despite this, Google still grows its search volume but faces changing user behavior.
Verify Traffic Data Carefully
- Expect search traffic patterns to evolve; traffic decline on platforms may be mismeasured.
- Focus on accurate data sources like earnings calls to assess platform health.
