

You Need Everybody to Know Who You Are w/ Kinsey Grant
Jan 13, 2020
In this lively discussion, Kinsey Grant, the host of 'Business Casual,' chats with Gary Vaynerchuk about the importance of personal branding and hard work. They dive into the evolution of e-commerce and how empathy and kindness are key to authentic marketing. The duo explores the unique dynamics of platforms like LinkedIn and TikTok, emphasizing the need for genuine connections. They also reflect on hustle culture, the balance of wellness in entrepreneurship, and rethinking venture capital practices to focus on real business development.
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TikTok for Growth
- Leverage TikTok's organic reach by creating content.
- Many have built larger audiences faster on TikTok than on established platforms.
Reach vs. Consumption
- Companies often mistake potential reach for actual consumption.
- Focus on actual engagement and business results, not vanity metrics like GRPs.
Building a Personal Brand
- Build your personal brand by providing genuine value and not focusing on immediate sales.
- Give, Give, Give, then Ask.