The Yzzi Research Podcast
Evaluating The Impact of User Research (ft. Stephanie Marsh)
Feb 26, 2024
Stephanie discusses the complexities of evaluating UX research impact, emphasizing the importance of aligning research with business drivers and understanding user behavior. The podcast explores user research strategies for product development, team consensus on research priorities, and adapting to team changes in user research. Additionally, it delves into the evolution of user insight analysis and long-term impact tracking.
35:40
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Quick takeaways
- Evaluate UX research impact by assessing effects on users and impacts on the organization.
- Craft well-defined research questions to enhance impactful research by avoiding biases and aligning goals.
Deep dives
Evaluating Impact in UX Research
In this episode, Stephanie discusses the importance of evaluating impact in UX research. She emphasizes two ways to define impact: assessing effects on users and impacts on the organization. Internal impact focuses on tracking research usage, while external impact measures improvements for users. Stephanie highlights the importance of understanding the value of research and its lasting effects.
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