Talking Too Loud with Chris Savage Marketing in 2025: What the End of Traffic Means for You with Rand Fishkin
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May 27, 2025 
Rand Fishkin, founder of SparkToro and indie game creator, shares insights on the rapidly shifting digital marketing landscape. He discusses the decline of web traffic and the rise of zero-click marketing, urging brands to forge authentic connections with customers. The conversation highlights the transformative impact of AI on marketing strategies, emphasizing the need to adapt to changing audience behavior. With a mix of humor and valuable insights, Rand emphasizes that building trust and influence is essential for long-term success.
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Mandy Patinkin's Bizarre Show
- Rand attended a bizarre Mandy Patinkin event full of obscure 70s and 80s musical numbers that confused the audience.
- The enthusiasm of the niche crowd showed the power of a strong brand built over decades.
Traffic Is Over
- Web traffic, especially referral traffic, is largely disappearing from social networks and Google due to AI-driven answers and zero-click interfaces.
- Marketers must shift focus from driving traffic to driving influence and brand preference in this evolving landscape.
Change Marketing KPIs
- Shift KPIs from measuring traffic to focusing on engagement such as views, followers, and brand searches.
- Understand that broad top-of-funnel traffic is declining; target only high-intent users who already value your brand.
