Marketing in 2025: What the End of Traffic Means for You with Rand Fishkin
Talking Too Loud with Chris Savage
00:00
Rethinking Marketing in a Zero-Click Era
This chapter explores the shift in marketing strategies due to the declining importance of web traffic, urging brands to pivot towards building authentic connections with high-intent customers. It highlights the rise of zero-click marketing, emphasizing engagement in spaces where audiences are already active. Additionally, the chapter addresses the challenges newcomers face in digital competition and the transformative role of AI in enhancing content visibility.
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