Future Proof 19. Future Proof: Why does Mark Ritson urge brands to go beyond salience?
Aug 10, 2022
Marketing professor Mark Ritson discusses the importance of staying profitable and achieving success in the marketing industry. Topics include unconventional teaching methods, the role of marketing ROI in brand building, the importance of brand equity, meaningful difference in marketing, and the need for consistent change in evolving brands.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Unconventional Teaching and Nurturing: Going Beyond the Course
03:12 • 3min
Examining the Role of Marketing ROI in Brand Building and Performance Marketing
05:57 • 2min
The Importance of Brand Equity
08:12 • 20min
The Importance of Meaningful Difference in Marketing
27:43 • 3min
Consistent Change: Evolving Brands
30:27 • 7min