19. Future Proof: Why does Mark Ritson urge brands to go beyond salience?
Future Proof
Unconventional Teaching and Nurturing: Going Beyond the Course
This chapter explores the unique teaching and nurturing approach of a dedicated teacher, who continues to provide practical advice and assistance to students even after the course has ended. The speaker also shares a heartwarming personal experience of receiving guidance and help from the teacher, as well as a story of a Muslim woman finding success in marketing with the teacher's support.
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