The Economics of Everyday Things 91. Roller Coasters
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May 5, 2025 
Korey Kiepert, an engineer and partner at The Gravity Group, dives into the thrilling world of roller coasters. He reveals the staggering $20 million cost of new coasters and their crucial role in attracting guests to theme parks. The discussion covers the fascinating evolution of roller coasters, from coal mine cars to intricate wooden designs. Korey also addresses the financial complexities of investing in these attractions, including the balance of excitement, safety, and economics, all while sharing insights into innovative engineering that enhances the thrill of the ride.
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Korey Kiepert's Roller Coaster Experience
- Korey Kiepert feels like Superman when the lap bar locks him into the coaster seat.
- He enjoys the thrill of speed, height, floating sensation, and the joyous reaction of riders after the ride.
Korey Kiepert's Passion Journey
- Korey Kiepert loved taking apart mechanical devices as a kid and built a cereal box theme park.
- He joined American Coaster Enthusiasts and decided to become a roller coaster designer.
Wood vs Steel Coasters
- Steel coasters allow complex twists, flips, and smoother acceleration than wooden coasters.
- Wooden coasters connect generations and remain relevant despite modern innovations.