Korey Kiepert, an engineer and partner at The Gravity Group, dives into the thrilling world of roller coasters. He reveals the staggering $20 million cost of new coasters and their crucial role in attracting guests to theme parks. The discussion covers the fascinating evolution of roller coasters, from coal mine cars to intricate wooden designs. Korey also addresses the financial complexities of investing in these attractions, including the balance of excitement, safety, and economics, all while sharing insights into innovative engineering that enhances the thrill of the ride.