How I Built This with Guy Raz HIBT Lab! IDEO: David Kelley
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Jul 28, 2022 David Kelley, the visionary founder of IDEO and Stanford's d.school, shares his journey through design innovation. He reveals fascinating stories, like the creation of Apple's first computer mouse and the principles behind the squishy toothbrush handle. Kelley discusses how diverse teams spark creativity and why design thinking is vital for corporate culture and innovation. He also emphasizes the importance of collaboration, flexibility in workplace dynamics, and the potential for design thinking to transform even nonprofit sectors.
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Apple Mouse
- David Kelley designed Apple's first mouse and dozens of other products.
- This collaboration stemmed from a Stanford connection and transformed his small firm into IDEO.
Working with Steve Jobs
- Steve Jobs, though intense, was the best client because he deeply cared about design nuances.
- Kelley recalls 3 AM calls from Jobs discussing plating details, highlighting Jobs's obsession with perfection.
Enorme Telephone
- The Enorme telephone, designed by Kelley and Ettore Sottsass, became an iconic design piece but wasn't commercially successful.
- Its presence in MoMA demonstrates design recognition despite market failure.