From exploring the connection between LEGO and customer experience to unlocking creativity through LEGO Serious Play, this episode discusses how play methods can enhance customer interactions, journey mapping, and design. The guest shares insights on leveraging play to create better customer experiences and integrating play into business for a customer-centric culture.
Using Lego Serious Play method boosts creativity in customer experience workshops.
Virtual Lego Serious Play workshops maintain creativity and collaboration in online settings.
Deep dives
Utilizing Play for Learning and Innovation
Learning through play has been proven to enhance understanding and retention of information, making it more likely for individuals to apply these newly acquired skills in the future. Playing with Lego bricks, rooted in the Danish phrase for 'play well,' serves as a powerful tool to change perspectives on customer experience and encourage creative thinking for improved practices.
Transforming Customer Experiences with Lego Serious Play
Sirte Pilea, CEO of a CX agency in Finland, employs the Lego Serious Play method to enhance customer experiences. By using Lego bricks and storytelling, she facilitates the creation of metaphors, encourages sharing diverse viewpoints, and builds a collaborative culture that fosters strategic thinking for CX and beyond.
Innovative Applications of Lego Serious Play in CX Workshops
In CX workshops, the Lego Serious Play method is applied to various aspects, such as persona creation, exploring relationships within companies, addressing structural changes, envisioning future scenarios, and prototyping service designs. Through creative exercises, participants engage in collaborative problem-solving and enhance their understanding of complex CX challenges.
Transitioning to Virtual Lego Serious Play Workshops
Adapting to the virtual environment, Lego Serious Play workshops can be conducted online, providing participants with Lego sets delivered to their homes. Utilizing platforms like Miro, participants can showcase their models, engage in collaborative exercises, and explore innovative solutions for CX in a virtual setting, maintaining the essence of creative play despite physical distance.
One toy that was, and continues to be a popular choice for both parents and kids is LEGO®. So named after the Danish phrase to “play well”, LEGO® bricks and playsets are still a best-selling product today. So you might be asking, “what does this have to do with customer experience?” Host Steve Walker welcomes Sirte Pihlaja, CEO and customer experience optimizer for Shirute, a customer experience research and strategy company, to discuss how she utilizes the LEGO® Serious Play® method to build better customer experiences.