Masters of Scale

Build your culture like a product, w/HubSpot's Dharmesh Shah

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Jul 11, 2023
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ANECDOTE

Culture's Importance

  • Dharmesh Shah, initially reluctant to focus on culture, was tasked with it after his co-founder, Brian Halligan, faced criticism.
  • Halligan's CEO peers emphasized culture's critical role in long-term company success.
ADVICE

Build Culture Like a Product

  • Treat company culture like a product: define it, iterate on it, and sell it to your team.
  • Gather feedback, even negative feedback, and treat it as valuable insights.
ADVICE

Iterative Culture Building

  • Define cultural problems narrowly.
  • Launch early versions of your culture code for feedback and iterate based on responses.
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