

OKR Coaching with Ben Lamorte and Cesar Abeid
Feb 24, 2025
In a dynamic discussion, Ben Lamorte, a renowned expert in Objectives and Key Results (OKRs) and founder of OKRs.com, reveals how OKRs can revolutionize project management. He shares the history and importance of defining measurable key results that align with broader goals. The conversation also dives into the coaching framework for mastering OKRs, emphasizing team alignment and continuous improvement. Discover the value of OKRs in enhancing communication across departments, and learn how to tackle implementation challenges for better organizational success.
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OKR Overview
- OKRs, created by Andy Grove, became popular through Google and are now used in various industries.
- OKRs involve objectives (areas for improvement) and key results (measurable metrics).
Measurable Key Results
- Key results should be measurable outcomes, not just activities.
- Focus on the intended impact, like increased leads, rather than just completing tasks.
The Importance of "Why"
- Include a "why" statement after the objective to explain its importance and drive engagement.
- This clarifies the objective's purpose and motivates teams.