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HousingWire Daily
Marc Trachtenberg on the lender/title partnership
Nov 19, 2024
Marc Trachtenberg, CEO of Silk Title Company, sheds light on forging transparent partnerships between lenders and title companies to elevate the customer experience. He discusses how technology and data can revolutionize these collaborations. The conversation dives into the importance of embracing failures as learning tools in business and highlights the critical role of clear communication and adaptability. Plus, Trachtenberg shares insights on preparing for the economic landscape of 2025, emphasizing the need for innovative and diversified strategies.
28:07
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Quick takeaways
- A successful lender-title partnership relies on transparency and understanding mutual goals, enhancing the consumer experience through collaboration.
- Authentic communication and tailored solutions are essential in fostering trust and adapting to the evolving dynamics of the mortgage landscape.
Deep dives
The Shift from Vendor to Partner
A successful partnership between title insurance companies and lenders hinges on understanding and mutual goals. Traditionally viewed as vendors, title companies are evolving towards a more collaborative relationship focused on enhancing the consumer experience. This shift requires both parties to identify specific pain points and design a roadmap that utilizes appropriate technology and data. Acknowledging that one-size-fits-all solutions are ineffective is crucial, as each partnership must be tailored to the unique needs of the borrower and the experiences they seek.
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