

Ep. 17 ft. Lauryn & Michael Bosstick -- Branding, Business & Podcasting with the Queen & King of Social Media
52 snips Feb 8, 2017
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Authenticity Builds Strong Brands
- Build your brand by being authentically yourself and letting your unique personality shine through all mediums.
- Ensure your brand imagery and voice consistently reflect who you truly are to create recognizability.
Brand Creates Feeling and Familiarity
- Branding is about invoking feeling and familiarity across all platforms.
- A strong brand translates its message consistently across mediums like social media, print, or digital.
Let Audience Guide Content
- Listen closely and constantly engage with your audience to guide your content direction.
- Let audience interests dictate the evolution of your blog or brand rather than fixed plans.