Ep. 17 ft. Lauryn & Michael Bosstick -- Branding, Business & Podcasting with the Queen & King of Social Media
The Balanced Blonde // Soul On Fire
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The Importance of Branding
Jordan: Brand is supposed to invoke feeling and it's supposed to invoke familiarity. Lauren: I think people get confused between building a brand as a business, but it's also a blog. Jordan: Make sure that you're true to your brand and make sure that that message translates to every medium and every channel.
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