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Case Studies as Customer Stories
- Case studies are customer-centric stories that show the customer's perspective and experience.
- They are not just collections of bullet points but narratives with clear beginnings and ends.
Diverse Types of Case Studies
- Use different types of case studies for different marketing goals, like switcher, disambiguation, playbook, implementation, and skeptic stories.
- Tailor each case study format to meet specific audience needs and storytelling goals.
Emotional Power Behind Case Studies
- Case studies work by painting a clear, relatable picture of decision-making and its consequences.
- The emotional experience behind results is often more compelling than just metrics.
