How to Scale a Multi-Person Business Around Direct Responses

I think one of the challenges in growing a multi-person business around direct responses, it's a specialized skill. Once someone can do it extremely well themselves, they'll often go off on their own and do it themselves. But with case studies, I saw this opportunity in that, these are assets that were hard to do well. They have a lot of moving pieces, but man, there's something every B2B company on the planet needs.

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