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Origin Story: From Law To Emotional Tech
- Kai Koch describes leaving a law career and founding ahead after a stressful startup period highlighted damaging personal behaviors.
- He and his cofounder noticed procrastination and irritation were blocking success and built a product to address those everyday flaws.
Start With The Problem, Then Build The Path
- Tailor interventions to a user's specific problem (procrastination, anger) rather than pitching a generic emotional-intelligence cure.
- Let users pick a focused journey so tools map directly to their stated issue.
Make Change Where People Already Are
- Use mobile apps to actionize emotional learning because phones are woven into daily life and offer many opportunities to remind users.
- Leverage frequent unlocks to prompt small, practical behaviors that turn knowledge into habits.