The $100 MBA Show

MBA1198 Must Read: Lead with a Story by Paul Smith

Feb 11, 2019

In this engaging conversation, entrepreneur and author Paul Smith delves into the art of storytelling in business leadership. He discusses how personal narratives can significantly motivate teams and enhance customer experiences. By illustrating the importance of context, he explains how employees and customers become integral characters in a larger story. Smith provides compelling examples, like Procter & Gamble's commitment to safety, showcasing how effective storytelling enriches communication and fosters a positive company culture.

14:39

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Episode guests

Paul Smith

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Episode notes

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Quick takeaways

Storytelling is essential for leaders as it engages team members and simplifies complex concepts by providing meaningful context.

Sharing authentic customer stories not only enhances service but also reinforces company values and fosters a strong team culture.

Deep dives

The Power of Storytelling in Leadership

Storytelling is a crucial tool for effective leadership, as it helps to engage team members and communicate the purpose behind tasks. By starting with a story, leaders can frame discussions and provide context that makes complex concepts easier to understand. For instance, successful coaches in the SaaS industry often begin their teachings with personal anecdotes, which not only capture attention but also emphasize the importance of the lessons being shared. This method allows team members to grasp the relevance of the information being presented, making them more receptive to learning and implementing new strategies.

Intro

4min

The Power of Storytelling in Leadership and Customer Experience

2min

The Power of Storytelling in Leadership

4min

The Power of Storytelling in Business Communication

2min

Stories have power. Stories are the way human beings fundamentally comprehend everything, from their history to their personal trajectory. When you want people to understand something, the best thing to do is tell a story.

Especially if you want them to believe in your business.

Entrepreneur and author Paul Smith’s Lead With a Story explains exactly how to bring storytelling into your business leadership. By harnessing the power of narrative, you can motivate your team, inspire your audience, and make your message hit home.

By putting their role in a greater narrative context, your employees and customers become characters in a story that matters far more than a simple exchange of money for products. See how this book can help you master the art of messaging via story. Click Play!