The Drum Podcast How to stand out in the AI market
May 23, 2024
Marketers from DEPT®, MAS, Merkle, SmartAssets, and Tangent discuss AI in marketing, highlighting collaboration between humans and AI, the impact on creative campaigns, evolving perceptions in B2C and B2B contexts, differentiation strategies, challenges in adopting AI, and organizational transformation for successful technology integration.
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Current State of AI in Marketing
- AI is pervasive in marketing but still in early stages of development.
- Public perception is mixed, with B2B seeing clearer use cases than B2C.
AI Transformation
- Media focus on AI might decrease, but business interest remains strong.
- We are at the start of a decade of AI transformation, impacting revenue and customer experience.
Public Perception of AI in Advertising
- A poll revealed 60% of the public have positive feelings towards AI in advertising.
- This highlights the importance of defining AI clearly, as most public focus is on generative AI.