The Current State of AI in Business and Consumer Perceptions

Exploring the evolving perceptions of AI among the public and businesses, this chapter delves into the differences in B2C and B2B contexts. It highlights the early yet promising stages of AI, emphasizing the practical applications and transformative potential in various industries. The discussion also covers the positive consumer response to AI in advertising, the prevalence of generative AI, and the integration of AI tools to drive immediate value for clients.