The Business of Customer Love
How the power of handwritten notes can transform your customer relationships with David Wachs
Feb 15, 2024
David Wachs, CEO of Handwrytten, discusses the power of handwritten notes in transforming customer relationships. He shares best practices and examples, including using handwritten notes to create deeper connections with customers and implementing them into customer strategies. They also explore the journey of building their business and the complexities of scaling handwritten notes with the help of machines and computer vision. The podcast also highlights the features and functionalities of Handwrytten's platform.
23:58
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Quick takeaways
- Handwritten notes are a more thoughtful and personal way to engage customers, making them feel appreciated and increasing customer loyalty.
- Businesses can leverage handwritten notes for personalized messages, recovering from service errors, and increasing customer lifetime value.
Deep dives
Creating Deeper Connections Through Handwritten Notes
In this podcast episode, David Wax, CEO of Handwritten, discusses how brands can create meaningful connections with their customers through the use of handwritten notes. Wax shares his experience running a customer outreach platform and realizing that electronic communication often gets lost amidst the noise. He explains the advantages of handwritten notes as a more thoughtful and personal way to engage customers. The power of handwritten notes lies in their ability to make customers feel appreciated, leading to increased customer loyalty and positive actions like referrals and reviews.
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