The Athletic FC Podcast Is women's football still growing?
Sep 4, 2025
Joining the discussion are Charlotte Harpur, a dedicated women's football journalist, Megan Feringa, an expert in the same field, and Nikki Doucet, the WSL's chief executive since 2024. They dive into the recent record attendances at major tournaments and the surge in popularity but question the attendance dip in the Women's Super League. The guests explore the financial shifts in transfers, celebrate the Lionesses' achievements, and discuss how clubs need to innovate to maintain growth and engagement in women's football.
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Transfer Market Reaches New Benchmarks
- Transfer fees in the WSL have risen quickly, with Olivia Smith's £1m move becoming a market benchmark.
- Top clubs lead spending but fees are trickling down as more players sign multi-year deals.
Broadcasting And Matchday Revenue Rising
- New broadcasting deals and matchday revenue are becoming major revenue streams for WSL clubs.
- The current TV deal rose to around £13m per year, helping club finances and visibility.
International Wins Aren't Automatic Growth Engines
- International success boosts player value and visibility but doesn't automatically convert to sustained league attendance.
- Clubs must capitalise deliberately to turn tournament interest into steady WSL support.