Is women's football still growing?
The Athletic FC Podcast
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Embracing the Spotlight: The Rise of Women's Football
This chapter explores the emotional and strategic journey of the England women's football team, focusing on their resilience during international matches and the subsequent impact on local leagues. The discussion highlights how standout performances in major tournaments can elevate players' profiles, attract commercial opportunities, and engage fans in new ways. Ultimately, it emphasizes the need for clubs to adapt their marketing and engagement strategies to sustain interest and growth in women's football.
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