Investing in Women's Football: A New Era

This chapter examines the financial evolution of investments in women's football, particularly in the Women’s Super League, and highlights clubs' shifting attitudes towards long-term growth. It discusses the importance of creating an engaging experience for fans and explores the competitive landscape of the league, emphasizing new ownership, investment opportunities, and the potential benefits of a regulatory framework. Additionally, it reflects on sustainable club structures and the implications of multi-club ownership in the context of this rapidly evolving sport.