YC said his idea "would never work". So he lived in his office for months—then raised $17M from a16z in 14 days. | Marty Kausas, founder of Pylon
Dec 19, 2024
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Marty Kausas, founder of Pylon—a B2B customer support platform—shares his incredible journey from living in the office with his co-founders to raising $17M in just 14 days. They started by messaging 120 potential customers daily, leading to customer feedback that shaped their product. Despite initial skepticism from Y Combinator, Marty's determination paid off with rapid funding rounds. He discusses the importance of personal connections, project management over people management, and his innovative approach to fundraising and team dynamics.
Marty and his co-founders lived full-time in their office for months, showcasing their dedication and all-in work culture.
Their unique pivot towards modern customer support solutions emerged from extensive outreach, validating their concept through direct customer feedback.
They successfully raised $3.2 million from General Catalyst in six days by leveraging warm introductions and creating urgency among investors.
Deep dives
Living the Startup Life
The founders initially lived at their office, dedicating themselves fully to their startup's success. They maintained a rigorous daily schedule, emphasizing productivity by sending personalized LinkedIn messages to potential clients and booking numerous calls. This commitment to all-in work culture was a significant factor in the team's dynamic and dedication to their mission, with each founder working long hours to push their ideas forward. Sharing their experiences on LinkedIn generated mixed reactions, revealing both admiration for their efforts and criticism for the extreme lifestyle they embraced.
The Idea Validation Process
Their journey involved pitching the initial idea to Y Combinator (YC), only to be told it was a common concept that rarely succeeded. After some back and forth, they pivoted towards identifying a unique angle in the customer support space, particularly for B2B companies utilizing platforms like Slack and Microsoft Teams. Conducting extensive outreach through personalized messages on LinkedIn, they engaged with industry professionals to uncover the challenges faced and to validate their new concept. Following this research, they realized the need for modern customer support solutions tailored to change in communication preferences.
Raising Capital Against the Odds
In a remarkable fundraising effort, they raised $3.2 million in six days from General Catalyst, marking a successful seed round. They implemented strategies such as making connections through warm introductions and creating a sense of urgency among potential investors. The team meticulously planned their approach, leveraging social proof from other founders to elevate their visibility in the investment community. This strategy not only expedited their fundraising process but also allowed them to establish credibility early in their venture.
Building the Product
The founders dedicated the first year to developing a product that integrated Slack with existing customer support tools like Intercom, providing a seamless ticketing experience. They focused heavily on customer feedback loops to iterate and improve their solution, leading them to discover larger issues within existing customer support frameworks, particularly concerning user interactions. As they transitioned from a simple integration to a broader customer support platform, they recognized the need for a fully capable solution that encompassed multiple communication channels and various customer management tasks. This shift guided the vision to consolidate multiple customer support functions into a singular, coherent platform.
Scaling Up and Innovating
With positive cash flow and a growing customer base, the team began contemplating expansion beyond the initial ticketing solution to encompass broader functionalities for customer success. They positioned their platform as an omnichannel solution, catering to the unique requirements of B2B companies and offering tools for product feedback, account management, and customer marketing. Recognizing a gap between traditional support systems and emerging customer success trends, they built features to attract early-stage startups that were previously underserved. This proactive approach not only retained existing customers but also opened pathways to scaling their operations while continuing to innovate with AI features.
Marty and his co-founders lived full-time in their office for several months. They worked on their startup 24/7. To come up with the idea, they messaged 120 potential customers every day for 3 months.
Originally, when they pitched YC they were told their idea would never work. YC said they'd seen it several times and it was destined to fail. So in 2 weeks Marty landed a customer and built a product-- and YC let him in. He went on to raise a $3M seed round from General Catalyst in 6 days and later a $17M Series A from a16z in 14 days.
We go deep into how to come up with massive ideas, how to get to product-market fit, and how to quickly fundraise from tier 1 VCs.
Why you should listen
Why all 3 founders living in the office was the best decision they ever made.
How to raise a seed round in 6 days and a Series A in 14-- all from tier 1 VCs.
How to leverage LinkedIn to get exposure and lots of leads.
How to get more mindshare from your employees.
Why Pylon has almost no meetings.
How to come up with an idea using both top-down and bottoms-up processes.
(00:00:00) Intro (00:01:35) Why he chose to sleep in the office (00:07:11) Project Management instead of People Management (00:11:24) How it all started (00:23:33) Cold Messaging Potential customers (00:28:02) Finding the Trend (00:35:49) Building V1 (00:38:32) Getting into YC as ChatGPT Comes Out (00:42:37) Why fundraising is a "social game" (01:01:21) Raising Series A from A16