The GaryVee Audio Experience THIS is the Foundation of Every Successful Social Media Strategy! | Auto Glass Week Keynote
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Sep 24, 2025 In this engaging talk, the speaker delves into the transformative impact of social media, emphasizing the importance of organic content. He highlights TikTok's role in democratizing reach, enabling newcomers to compete with established players. Businesses are urged to commit time to social media learning and daily posting, especially on LinkedIn for B2B engagement. With social media deemed underpriced, he stresses that mastering these channels is crucial for survival. Detailing practical tips, he advocates for creating simple videos, responsive engagement with reviews, and sustained effort for marketing success.
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Algorithmic Reach Beats Follower Counts
- Social algorithms now distribute content by interest, not just to followers, creating breakthrough reach for newcomers.
- This shift makes starting today more encouraging because a creator can go viral with no existing audience.
Amplify One Good Video Locally
- Post a video that shows your craft and then boost it with a small local ad spend to capture nearby customers.
- Spend $50 to $100 to amplify a decent video within a five to ten mile radius of your shop to drive real business.
Spend Ten Hours Learning The Basics
- Invest at least ten hours learning the basics of pictures, videos, and copy across platforms to reach baseline competence.
- Use whatever medium you prefer for research: books, podcasts, Google, or AI tools like ChatGPT.
